Attn: Wisdom Workers, Transformational Services Specialists, Infopreneurs, Coaches, Speakers, Authors, Seminar Leaders, Trainers, Visionaries, Business Owners With a Message

Attract New Clients by Cultivating Your Authority And Marketing Through Thought Leadership

A Systematic And Strategic Approach To Cultivating Your Authority, Changing The World And Generating Revenues By Becoming A Thought Leader

 

As a result, there has been an explosion of people offering their talents, gifts and skills to help people in all kinds of ways. Unfortunately, they’re not being seen because of all the ‘noise’.

Even more, people aren’t getting the solutions they need because they’re in overwhelm – they don’t know who to turn to so they often go with whoever stands out as an authority in their mind.

How does this relate to you? The bottom line: you could be serving more people and generating more revenues if your ideal clients knew you existed.

Perception is everything in marketing. In order to be seen in today’s saturated marketplace, a key differentiator in business is to become a bonafide Thought Leader.

To stand out in your industry, your credibility, significance and relevance are all key business differentiators; Thought Leadership is a strategic pathway to achieving all three at once for maximum visibility in your market.

Do You Have ‘Soft’ Skills?

11193331_mMost people place a greater value on things they can see or touch and, all too often, that goes for what people expect when hiring a business provider too – a logo, a website, a book.

There are some professionals who exchange their knowledge for cash successfully – doctors, therapists, personal trainers, as a few examples – because they are accepted as ‘mainstream’ by the general public.

But if you have ‘soft’ skills, people may not understand the value of what you’re offering… what you do can actually change the rest of people’s lives. And that obviously goes far beyond the life of any tangible product.

This holds true even if they’re looking for exactly your solution because your ideal clients are conditioned to look for value in a certain way (through authority).

Here’s a short list of ‘soft’ skills that are typically under-valued in the general marketplace:

 

Empathy Compassion Deep listening Emotional intelligence
Discernment Ability to communicate Vision Healing
Motivational skills Personal chemistry Negotiation / mediation Critical thinking skills
Positive demeanor / outlook Social etiquette / artistry Positive personal energy Caring about others’ success
Interpersonal skills / insights Creative problem-solving Strategic thinking Influencing skills

The truth is that life without access to ‘soft’ skills is harsh, emotionally unsustainable and, really, nothing else works.

11809257_sBut, given the mainstream mindset to value hard tangibles, when soft skills are the foundation of what you ‘do’ through your work, you need a way to communicate the value of it with undeniable clarity so others can understand and pay you for it.

Even if you ARE getting seen (and paid) for your soft skills, you can take it to a whole new level – once you know the blueprint to do it.

And, if you DO generate more ‘tangible’ products through your work, having a presence of authority through being a leader in your market ensures that you are seen by the potential clients in your market.

People Don’t Brag About Seeing The Cheapest Doctor

People don’t brag about going to the cheapest doctor in town – they want the best doctor in town. When you have authority, you are perceived as the best.

Wouldn’t you like to help more people with what you know?

It ALL relies on strategically crafting a systematic thought leadership position for enhanced authority to be seen in your market.

Even if you don’t see yourself as a thought leader, your clients likely do because your knowledge and insights provoke them to use and see the benefits of new solutions.

And, by the way, it doesn’t matter how long you’ve been in business… whether you’re a seasoned veteran who is the ‘best-kept secret’ or a newbie with heart for creating change, you can learn how to become a thought leader when you know foundational principles and have a step-by-step program to follow.

Thought Creates Form – And Business!

2345413_sThe reality is that, before anything physical can exist, it begins as a thought form. The thinker of the thought form – in this case, you as the entrepreneur – then takes action to solve problems, generate options and create business opportunities and revenues.

Leadership, by definition, deliberately causes people to take a particular action. In business, your success depends on people taking a particular action that will solve their problem and, as an intentional by-product, generate your revenues.

Thought leadership goes one step further by thinking creatively, putting new solutions together from existing resources and being ahead of the curve by anticipating what’s coming in your industry both to shape it and to provide innovative solutions.

Think Tony Robbins, Tony Hsieh, Steve Jobs, Seth Godin, Ali Brown, Brendan Burchard, Rich Schefren, Suze Orman, Deepak Chopra, Richard Branson, Oprah… these are the entrepreneurs who are already playing the game before the rest of us even know there is one!

Flavors Of Thought Leadership

In business, if you don’t have the right thinking strategies, nothing works right. You don’t know how to get create a powerful message that’s compelling, how to position yourself as an authority, how to let your market know that you have the solution that can change everything for the better.

5024078_mIf you aren’t perceived as an authority in your market, you are invisible to the people who need what you have to offer. People look up to thought leaders.

When you have credibility, significance, relevance and timeliness in what you’re talking about with your tribe, you have an authority position in your industry with your market.

It’s not about the technology either! It doesn’t matter if you can program a website page or write an autoresponder – that’s not the point! The idea is that you become a leader in your industry by cultivating and communicating your authority. It’s about getting paid for you who you are and leveraging your wisdom. (You can outsource the tech… don’t let it freak you out!) ;+)

There are different “flavors” of Thought Leaders – change makers, revolutionaries, non-conformists, inventors, rebels, mavericks, innovators, pioneers, visionaries, etc. – and they each have something special to offer. Do you know which one you are? (Remember, if you’re in a knowledge-based service business, you ARE a Thought Leader – the key is to do it intentionally!) ;+)

Thought Leadership Goes Beyond

11468369_sThought Leadership goes beyond being an expert because everybody is an expert these days AND expertise is based on what’s already known vs. leading the change.

It goes beyond being an infopreneur because it’s more than making money from information.

And it even goes beyond being an authority because it’s about inciting significant affirmative change – but you need to be seen as an authority to make transformation happen faster and easier for your clients and in your industry.

To be a thought leader, you need to lead a conversation, call out what’s on the horizon and translate it into more tangible terms through an actionable, practical system that people can use to create what they want in life.

Your actual industry or personal expertise is not in question here – it’s about how you’re accessing your personal power, big thought leadership idea and communicating it to your tribe.

What Gets In The Way of Being A Thought Leader

If you’re a visionary but don’t have the team, attention span or the money to make your thought leadership spread, it’s hard to reach your tribe.

If you don’t know your big Thought Leadership idea, you don’t have a clear and compelling message to offer anyone and you are likely losing the opportunity to serve people who need you right now.

If you don’t know who you best serve, you don’t have a tribe to lead nor a way to reach forward to them.

If you’re a solopreneur, chances are you’re not in thought leader mode as you need to be more pragmatic about getting things done right here and now – and you need to be to take the marketing edge.

If you DO have resources and an operations team in place, and you’ve built a tribe, you know it’s not about pricing or selling your programs, products and services – instead, it’s about maintaining your marketplace edge by being a Thought Leader with authority, credibility and presence.

So you can see how vital it is to learn the nuts and bolts of thought leadership. The good news is that there is a systematic way to cultivate your thought leadership position and platform.

Watch The First Leading-Edge Lesson FREE Now

To learn more about the process of becoming a Thought Leader, join Lynn Scheurell for the real opportunities you have before you in today’s new economy.

There are foundational principles, structures and strategies that – when you know them! – can help you easily formulate your Thought Leadership platform to be seen more effectively with your ideal clients.

This program is dedicated to supporting your ability to do just that in ways that are practical, clear and simple to apply.

As a result of investing your time in learning from this first lesson, you will discover:

  • The four key identifiers of a leading edge
  • The eight elements of Thought Leadership in business
  • How authority converts through marketing to become a movement
  • Three things the authority edge provides you personally as the leader
  • The practical process of becoming a Thought Leader
  • And much more…

When you claim your authority in your market as a Thought Leader, you are more visible to your ideal clients. And that’s how you change the world. This webinar is the first step in making that happen. (Remember – this is the actual first lesson of the program series!)

AND you’ll receive a bonus when you register – a self-assessment to help reveal your own Thought Leadership potential!

About Your Teacher

Making the most of human nature since 1998, Lynn M. Scheurell is an authority for high-potential entrepreneurs who desire to create intentional business success by connecting the dots between inner beliefs and outer business expression. As a visionary pioneer, personal power development teacher for entrepreneurs and authority in the area of conscious business, she is a leading proponent that entrepreneuring is one’s highest calling made manifest through service. As a result, one’s  business is the ultimate tool for personal growth.

Internationally known for her empowering and inclusive approach to conscious business, Lynn teaches entrepreneurs how to identify, align and express their true nature at every stage in business to accelerate results. Changing the world starts by understanding your motivations, inspirations and purpose; in other words, changing the world starts within you. Only then can you apply your intensity through strategic business models, systems, compelling messaging and focused action to create conscious, and often dramatic, results.

 

WATCH THE WEBINAR HERE

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(Note: once you enter your name and email to watch the no-obligation, complimentary first lesson webinar, you will receive a bonus gift for self-discovery. It is a self-assessment called: Are You A Thought Leader In The Making? and it can yield powerful insights about your potential as a Thought Leader.)

9159039_sSo, think about the following for a moment…

  • What would it be like for YOU to be seen as an authority in your industry? How would your business change? How many more people could you help?
  • How would it feel to know and be able to articulate your ‘edge’ through your big idea?
  • What would your life and business be like when you are recognized for what you really contribute to your clients?
  • What would it feel like to get to work every day with clients who value what you offer AND happily pay you for it?
  • What would it be like to have new clients coming to work with you as a result of your reputation and Thought Leadership in your industry?

Deep Dive Into Positioning As A Thought Leader

This program represents the edge of the Thought Leadership edge…nobody is talking about the actual steps of how to hone your personal Thought Leadership position and specific steps you can take to cultivate your authority.

If you’re ready to claim your expertise and ability to both lead and serve your market, this is definitely the program for you!

In a matter of weeks, you’ll have a whole new way of attracting your ideal clients by taking the marketing edge as an authority – through refining your meme, creating your meaningful messaging, using mindful marketing, refining your money models, developing momentum mastery and ‘maestro-ing’ it by putting it all together.

This is NOT to say it’s a simple cookie-cutter program, by the way… you’ll be working your way through identifying your authority, big idea and platform-building action plan as you go. You need to know that in advance… I only do things that are fun for me, so I like to teach with laughter and clarity and rich content that gives you insights and something you can use to reach your potential, help more people and change the world.

So, in these pre-recorded webinars that you can watch at your own convenience, come discover…

12230956_sTwo: The Meme That Matters

  • 4 key identifiers of a thought leadership edge through a significant meme (viral idea)
  • 5 requirements thought leadership will ask of you
  • 7 thinking styles of thought leadership you can use to create your meme
  • 4 ways to create a powerful thought leadership meme
  • 5 frameworks to create paradigms for others as a thought leader
  • 3 formulas you can use to help identify your authority edge as a thought leader

 

Three: Meaningful Messaging

  • The real meaning of marketing and how most entrepreneurs miss / mis-use it
  • Examples of taking the edge through meaningful messaging in history
  • How to know your unique flavor of thought leadership
  • How to determine conversations happening in your market
  • 3 levels of conversation to ‘own’ as a thought leader
  • How to find the right words to express your thought leadership
  • How to create a meaningful marketing message
  • How to have confidence in your right to be a thought leader and convey it through marketing

 

Four: Mindful Marketing

  • How to see trends in your industry
  • 8 process filters of mindful marketing
  • 7 core soul needs and how they relate to creating a thought leadership movement
  • 4 consumer voices and their buying triggers
  • The nuts and bolts of creating mindful marketing messaging
  • The formula to create your mindful marketing manifesto
  • How to develop actual marketing campaigns to spread your big idea

3097387_s

Five: Money Models

  • Definition of business model
  • Business model design elements
  • 12 business models for thought leaders
  • How to package your intellectual property as a product
  • Sequencing your actions for optimum productivity and results

 

Six: Momentum Mastery

  • Adult learning techniques as super fuel for momentum
  • The stages that show a meme converting to a movement
  • Understanding tribes (so you can lead one)
  • Emerging communication techniques to spread your big idea
  • How to identify centers of influence
  • How to develop a content development strategy
  • What you need to write all the content needed to be a thought leader
  • The role of media in creating a movement

 

14993959_sSeven: Maestro It (Putting It All Together)

  • Identifying your BIG thought leadership idea
  • Evaluating your reputation / brand management for insights
  • How to design your thought leadership strategy
  • Putting your team together to operationalize your thought leadership
  • Forms you can use to get traction
  • What keeps you out of thought leadership and how to proactively avoid that

 

AND – you’ll also be receiving bonus materials and resources, in addition to written Learning Guides for each lesson.

Successful thought leadership is about creating exceptional content that provides insight into business issues. That’s what makes executive buyers choose one firm over another.
The Thought Leadership Marketing Equation

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I understand that I’ll receive instant access to:
  • Lesson Two: The Meme That Matters
  • Lesson Three: Meaningful Messaging
  • Lesson Four: Mindful Marketing
  • Lesson Five: Money Models
  • Lesson Six: Momentum Mastery
  • Lesson Seven: Maestro It (Putting It All Together)

 

Thought Leader Thinking

Single Payment Option $997

Thought Leader Thinking

4 Payment Option $259 (Each)

Thought leadership should be an entry point to a relationship. Thought leadership should intrigue, challenge, and inspire even people already familiar with a company. It should help start a relationship where none exists, and it should enhance existing relationships.
Daniel Rasmus

Your Satisfaction Is 100% Guaranteed!

I’ve taught thousands of entrepreneurs since 1998 how to expand their personal power and presence through their businesses. I know that this program will bring you amazing insights, clarity and a step-by-step blueprint that you can use to cultivate and communicate your authority as a Thought Leader.

Here’s the thing… this program is an experience. This isn’t a quick-fix approach – it will require you to be and do things differently.

So if you’re not sure that this is giving you fresh perspective and a new approach to leveraging your wisdom, I want to know… I stand behind my work. This is a risk-free investment in your future through this program.

Ready to begin?

Your Market Is Looking For Guidance…

Will You Answer The Call?

So, we’ve covered quite a bit here… there is a reason that you are here.

Whether it’s to raise up from the flat line of what’s been in your business so far, get your message out in a bigger way, make a bigger difference with your insights or influence the future of your industry, you know it’s time to do something different.

Whatever your reason, what I do know is that the fastest and easiest way to get what you want is to start understanding how Thought Leader think and then doing it.

Your perspective is the most valuable thing you can offer a client. Your ideas – your wisdom – can make you a good living. It won’t happen by flying under the radar… you cannot be the best-kept secret anymore when you make the commitment to following why you are here. (I was going to say on this page, but it’s really about why you’re here on the planet.) 

Thought Leaders ARE the leading edge of the new economy. You see the ones who are out there making it happen… and there is a process you can use to do it too.

All you need to do is watch Lesson One of the program (above) for free and make the commitment to yourself to become a Thought Leader. Then take the program with an open mind and the willingness to step into what you’ve said you want for your clients and your industry by creating a bigger impact strategically through your business.

If you don’t like Lesson One, this program is not for you. If it speaks to you and stirs your passion and you feel Thought Leader Thinking is for you, you won’t be risking your money – I will make sure of that. In fact, the greater risk is if you don’t do it… what could have been if you had stepped up to meet your market?

You can watch Lesson One here.

You can register for the program here.

One last thing…

Don’t think too long… because there will always be a reason you don’t do it.

And because I’m a Catalyst – I move fast. One of my clients says I’m the ‘Catalyst Bullet Express Train’ and that you have to get on when you can and if you miss it, it’s gone. And he’s right.

If you want to work with me, I need to know it. I’m interested in people who want to reach their potential, help more people and change the world. If you’re one of them, then prove it… take action NOW.

I’ll see you on the inside…

Here’s To Taking The Authority Edge And Changing The World Through Your Thought Leadership!

Lynn Sig

 

 

Lynn Scheurell

Founder and Chief Catalyst

Creative Catalyst, LLC

 

P.S.: If you aren’t sure yet if this program is for you, ask yourself :

Are you willing to repeat the last of year of your business to get the same results you have now – or do you want greater visibility with authority in your industry, to revolutionize your market and generate more revenues through your business?

And, if yes, what are you willing to do different than what you’ve already done to make it happen? ;=)

 


 

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